Mark Kakkuri Articles

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3 Reasons Why Business Cards, Brochures and Signage Still Matter

It feels like everything is digital these days, but don't overlook the power of physically handing someone a card or a brochure.

February 12, 2021

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3 Long-Term Sales Strategies for the Firearms Industry

Gun sales ebb and flow based on the political winds. How do you plan for your tactical business long-term with so many short-term fluctuations?

December 23, 2020

4 Questions for Marketing Plan

Ask These 4 Questions Every Year About Your Marketing Plan

Each of these areas in your marketing plan demands your careful evaluation on at least an annual basis. Don't overlook them.

SHOT Show 20 Taurus floor photo by clemons

5 Things You Should Not Do the Week After SHOT Show

Coming home from SHOT Show with all kinds of ideas and new motivations is exciting but may overwhelm you. Instead of telling you what to do, our show veteran offers five things you shouldn’t do — specifically the week after SHOT Show ends.

January 29, 2020