The frontrunner in OEM bowstring production, Headhunter, has released a revolutionary string material called Alien, which will now be available to customers through their local dealer.

Remembering legendary archer Byron Ferguson; Pope and Young announces new world record non-typical American elk; Team USA’s Ellison sets record with 6th World Cup Final win; Lancaster Archery Supply named one of Newsweek’s best; and Bowtech expands the Virtue lineup with new 80-pound draw weight option.

Easton marks 100 years of American-made arrows; Gearhead Archery sold; Under Armour announces new president; Veil Camo acquires Crane Graphics; and inaugural Virginia elk hunt generates $606K in conservation funding.

Arrowed in September 2020 in Alberta, the new P&Y Club world record non-typical American elk scored 449 4/8 inches.

While elk calls remain the company's bread and butter, it is branching out into predator and turkey calls, with deer calls a potential future area of growth.

Rocky Mountain Hunting Calls has sold the company and all intellectual properties to DDA Holdings.

A coveted Commissioner’s Elk Tag sold for $240,000 at the recent Arizona Mule Deer Organization banquet.