Rifles

Savage is putting its own twist on the classic American-made bolt action.

Precision rifles practically sell themselves in this market, but don’t let any leave your shop without upselling the customer some accessories.

New Operator Series rifles are designed for personal defense.

Henry Repeating Arms is celebrating 25 years of advancing the classic lever action.

Can a heavy varmint gun like the Franchi Momentum Elite Varmint also handle big game? Chambered in .224 Valkyrie, it sure can.

This dependable AK-platform rifle just got better.

Traditions NitroFire leads the charge for a new generation of muzzleloaders

A great choice for small-game and varmint hunting, pest control and target shooting.

Combining modern performance with classic lever action lineage.

Welcome to the next level of airgun power with the Crosman 362.

Lightweight and versatile — a rifle for all occasions.

Customers can buy a bargain AR-15 and upgrade all the parts — or you can sell them the M&P15T II, which comes with higher-end features to start with.

Lightweight, accurate rifle is a great choice for any big-game hunting adventure.

Designed to do it all in sub-MOA style.

Don’t disappoint when patrons walk through your store front door — or pay you a cyber visit — looking for the latest and greatest in tactical rifles.

Created for situations that require a lightweight, compact firearm.

Ammo evolution brings the .30-30 in line with modern hunting expectations.