Gear

Sightmark has updated its Ultra Shot reflex sights with upgrades and a fresh, new design for three models designed for AR-platform firearms and shotguns.

Industry veteran Brad Criner has joined SIG SAUER as Senior Director, Brand Management and Business Development of ammunition.

Industry veteran Brad Criner has joined SIG SAUER as Senior Director, Brand Management and Business Development of ammunition.

Sellmark announces a new dealer relationship with MidwayUSA, one of the most trusted names in industry retail, brick-and-mortar and online.

If you're looking for a new illuminator for your predator and hog hunting rifle, or for other activities, the new models from Pulsar may be worth a look.

The versatile 15-in-1 AR-15 Multi-Tool from Firefield combines several common tools used by shooters to care for their rifles into one easy-to-carry package.

The US Army has announced its selection of SIG SAUER’s TANGO6 1-6×24 riflescope to be used for its Squad Designated Marksman Rifle.

I’m convinced this is an area of great educational opportunity, as I see shooters at the range going through boxes of ammo while furiously spinning adjustment dials until they finally leave in frustration with a still un-zeroed optic.

Let’s take a look at how to help your customer upgrade their stock AR plastic handguards to a sharper-looking and more accurate free-floated handguard model.

Hornady has expanded its ammo lineup, offering its 88-grain ELD bullet in the popular and smoking-fast 224 Valkyrie caliber for competition shooters.

Knowing more than your competition about night sights for handguns — one of the most popular things shooters shop for and add — can stimulate more retail sales and profits.

Wilson Combat guns are more expensive than guns offered by most manufacturers and appeal to customers who want a high performance, custom firearm.

A hard-hitting round with a lot of potential, the Bushmaster 450 SD Rifle has a home at the competition or tactical ranges, or in hunting situations.

RISE Armament, a premier manufacturer and supplier of AR firearms and components, introduces the new 1121XR precision rifle in 6.5 Creedmoor.

Browning's Black Label 1911-.380 Pro and Black Label 1911-380 Pro with Rail with several options including steel three-dot combat sights or night sights.

Firefield AR Cleaning Kits come with all the products needed to keep your AR in top-notch shape, leaving you with no excuse for a dirty firearm.

MGM steel targets have been shipped worldwide and are routinely used in military, law enforcement, domestic and international shooting competitions.