Ammo

Help your shoppers pick out the right load for home defense — no matter what gauge they're comfortable shooting.

The best shotgun loads for defensive work is a contentious subject, but there are a few absolutes. Here’s our advice on what to stock.

Only when your customers stuff their favorite hunting rifle full of the best premium ammunition they can get their hands on will they reap the full benefits of its accuracy and terminal performance potential.

New shotshell offerings come from renowned Italian manufacturer

A true all-purpose bullet designed for a wide variety of hunting applications.

Sierra’s people drive performance and keep the company at the pinnacle of accuracy.

Two ammunition titans team up to introduce the 6.8 Western — a powerhouse long-range hunting and shooting cartridge.

The new 277 SIG FURY cartridge was originally developed for U.S. Army Next Generation Squad Weapons.

Fiocchi leverages more than 140 years of ammunition excellence to expand its role in the U.S. market.

Check out this lineup of some of the year's most popular tactical ammunition.

Even in a flat rifle market, handloading flourishes. Show your customers why!

Federal Premium’s new HammerDown hunting ammunition is designed for optimal cycling and overall operation in the time-tested, lever-action rifle platform.

Winchester .22 LR Wildcat Super Speed ammunition features a 40-grain copper-plated Dynapoint hollow-point bullet that’s designed for plinking and small game hunting.

Kent Cartridge has upgraded its Fasteel 2.0 Precision Plated Steel line of nontoxic waterfowl loads with three new 12-gauge offerings.

This year, Federal Ammo introduced an astonishing number of new SKUs, and there's no sign of slowing down.

Manufacturers offer better ammo for big game than ever before. Check out these 16 great picks to consider stocking in your store.

Federal MeatEater Bismuth Waterfowl/Upland Loads come in 20- and 12-gauge options and are safe to use in modern and older shotguns.