Industry

Try standing out from the pack by offering your customers a firearm made just for them … and make money while you’re at it.

Generally pistol suppressors are not safe on rifles, and rifle suppressors just don’t work on pistols — except for 22LR ones. Not so with the Mystic X by Liberty Suppressor, which bridges that pistol-to-rifle gap nicely, allowing use on pistols, subguns and rifles from 5.56mm to 7.62 x 39mm.

Tactical continues its trend into the practical with this year’s offerings in defensive handguns, marked by concealable frames in bigger calibers. Manufacturers are giving shooters the gun they love in a size they can carry.

Tell us what you think about Tannerite and whether it should be legal to buy over the counter or face some regulation.

For tactical retailers, sales success lies beyond Facebook and YouTube.

Today Sig announced it has named Tom Taylor its VP of sales and marketing, pulling him away from the North Haven, Connecticut-based Mossberg where he was that company's VP for sales and marketing.

Now that most tactical shooters have plenty of AR-15s in their safes, customers are turning to .308s — and manufacturers are responding with more affordable and reliable guns than ever before.

The National Shooting Sports Foundation’s Project ChildSafe, a national industry-wide program to encourage safe and responsible firearms ownership, has attracted 1,000 manufacturers, wholesalers, retailers, ranges, instructors, and conservation groups to join its cause.

As AR sales slow, many customers are turning to home builds for their “perfect gun.”

The leading outdoor market research firm Southwick Associates has just released its report on the top hunting and shooting-related brands for last year. Topping the list are Bushnell, Smith & Wesson, Remington and Moultrie.

Sources tell Shooting Sports Retailer the company has laid off more than 40 employees — with more pink slips to come. But the CEO claims the company is healthy and poised for growth.

With better builds and more manufacturers, shooters are looking to the AK for reliability and a bit of “nostalgia.”

One company that has steadfastly stuck to the "premium" pricing model has been LWRC, known for its rugged, high-end piston guns and 6.8 shorties. In hopes of getting more inventory into stores, the company has launched a new incentive program that earns qualified dealers some free irons.

Shooting Sports Retailer had the chance to sit down with Vista Outdoor CEO Mark DeYoung to get a better idea of where he wants to take the company and what it all means for retailers in the market.

In a statement announcing the rebranding of Para USA to Remington, Big Green admits it failed with the introduction of the R51 and the Marlin move, vowing to "listen" to its customer "and learn from our mistakes."

You can always choose to embrace customer retention in a dramatic way. While good customer-focused businesses make a customer really want to return, the great ones figure out how to make that return visit a status symbol.

Five ways your business can make more money by treating the customer right.