Back to the E-Newsletter Archive Plus, riflescope misconceptions; is fair chase changing?
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06.08.2026
The latest news and information for industry-leading professionals in hunting retail, sales, and service
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Lies Your Customers Believe About Riflescopes
What customers get wrong about buying scopes, and what they really need to know.
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Is the Concept of Fair Chase Changing?
With technological advances and the ever-increasing difficulty of drawing tags in many Western states, is fair chase still fair?
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Selling Bear-Protection Handguns and Ammo
Thoughts of fending off bears spark ammo sales, and new loads make the options better than ever. Get ahead of the curve!
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