When your customers get an email from you, it should be special and welcome — not something they delete without reading because you’ve been bombarding them with offers.
It’s a Brave New World of thermal, and the booming thermal market just keeps growing — but there’s a lot that shoppers and even retailers don’t fully understand about the technology.
The demand for Ruger’s American Rifle is still heavy, which led some to wonder why the company unveiled a Gen II version in 2023. As it turns out, it did so for all the right reasons.
